Cheerleading Uniform, Cheer Warm-ups, and Cheer Apparel Decoration | Superior Cheer

Customize your Apparel

Create your own custom look with your group's name or logo! Superior Cheer's decoration services let you make the best, first impression by ensuring that your team logo and personalization stand out. Not just for cheerleading uniforms, you can add embroidery and other decoration to cheer warm-ups, cheer camp wear, and team wear too! And our in-house Design Team means can work with you on your ideas.

Questions? Need pricing? Ready to get started?
Contact us at (800)776-1194 or!


No hidden fees & free design services! Services include full-color sketches to help you visualize the end result, along with your personalized price from our Sales Team. Remember to send approvals or changes back to us promptly so that we can continue with production.

Already have a logo for your school or university? Great! Having professionally designed artwork in a high-resolution jpg, tiff, or psd format, or vector ai, eps, or pdf format simplifies the setup process. If you don't, that's no problem. We can work with your ideas too!

Please Note: Some techniques may not be available for all garments. Our Sales Team can help you through the decoration process and let you know what will work best.


Q: How much does decoration cost?
A: Final cost depends on the decoration style, the number of colors, and the complexity of your artwork. For a free quote, email your artwork and order size to

Q: Do you have a minimum quantity order?
A: Screen printing is generally used for quantities of 24 or more due to the amount of setup required.
Other techniques such as Embroidery, Applique, and Heat Transfers have a minimum of 6 pieces per location and logo.
Digital Printing has no minimums or setup fees!

Q: What do you need to use my design?
A: We can digitize your logo using any digital image. You can send us the artwork of your logo in any computerized format such as JPG, PDF, EPS, AI. Or if you don't have an image, we can create a design for you for free.

Q: How long does it take to have my order ready?
A: Delivery times will vary depending on the garment and the time of year. Embellishment time is in addition normal production times. Please check our  Manufacturing Schedule or call our Sales Team for the most up to date delivery schedule.



Embroidery is one of the most versatile decoration styles. Whether you are looking for a small left chest or a bold design, this technique is perfect to show off your team pride. Give your group a professional edge with custom embroidered uniforms, apparel, bags, and accessories. Our in-house digitizer converts your logo or idea into a stitch-ready format that our industrial embroidery machines use to decorate your garment. With the latest embroidery equipment and digitizing software, Superior Cheer produces great-looking embroidered items at prices to fit your budget!



Applique is the process most cheerleaders are familiar with , it's the style most used of cheer shells! Applique utilizes fabric pieces, sequins, and embroidery to create a large, dimensional design that can cut down on stitch count, saving you money in the long run. Not just for uniform shells, this technique is also great for left chest designs.

We can customize your design to fit your specific needs including a combination of materials such as felts, tackle twill, chenille, metallics, and print options for unique designs that will wow fans!

Screen Printing


Screen printing works well for vibrant designs or designs on dark colored tees. The screen print process involves forcing ink through prepared screens of a fine silk mesh to create your design. This means only one color can be applied at a time to the garment so the number of colors is limited. Screen printing is generally used for quantities of 24 or more due to the setup required. This style is not ideal for small or intricate designs.

Digital Printing


Also know as dye-sublimation, digital printing is a direct to garment process where inks are printed directly onto the product with the latest technology to ensure fantastic color saturation and sharp images. This cutting-edge process locks in color, making them completely machine washable. Superior Cheer offers digitally printed uniforms, flags, along with our team wear options. There are no minimums or setup fees for digital printing.

Vinyl and Heat Transfers


Vinyl & Heat Transfers use a high-performance technology to create contour cut designs that are applied to garments using a heat-press. The heat-applied materials contain a heat-sensitive adhesive on one side so that when heat is applied, the material adheres to the garment. This technique is the same method typically used to apply team names and numbers to athletic uniforms and warm-ups. Vinyl and heat transfers are available in several options including classic vinyl, nylon, stretch, flocked, metallics, glitter, and more!

Screen Printing


Add sparkle to your cheer uniforms and warm-ups! Glitter deigns are great by themselves or combine them with rhinestones, rhinestuds, and nailheads for even more BLING. Glitter vinyl is perfect for dance or cheer wear or anywhere you need to add some sparkle. Glitter vinyl is durable, wash after wash. And rhinestones can also be added to applique, screen printed, and digital transfers!

Don't worry! Our knowledgeable Sales Team can help you through the process and let you know what styles are available. From cheerleading uniforms to warm-ups and team wear, Superior Cheer can help you customize!